Simone Verena is more than just a style influencer—she channels her past as an officer into a new kind of power: one that’s as commanding as it is creative. Once a police officer in Austria, she’s traded her uniform for high-fashion looks that still echo with authority. In this revealing conversation, she opens up about the shift from law enforcement to the lens, blending her past with a playful, commanding aesthetic that continues to captivate and inspire.
The decision to leave law enforcement wasn’t easy, but I reached a point where I wanted to explore a side of myself that had long been suppressed—creativity, individuality, and freedom of expression. The uniform taught me discipline and presence, which now show up in my style: structured silhouettes, bold lines, and confident posture.
It’s about contrast—pairing strength with softness, structure with sensuality. I love taking elements of uniformed authority and reimagining them in a more personal, expressive way. Every post is a mix of confidence and a wink of mischief.
The camaraderie, the sense of duty, and the idea of standing up for others still resonate deeply. I carry that energy into everything I do, even now—it’s less about enforcing rules, and more about owning space with integrity and purpose.
Haha, I’ve definitely heard that joke more than once! Let’s just say: some people were surprisingly cooperative during checks—but the uniform has its own kind of charm, and I played by the book.
It’s a bit of both. I never set out with an agenda, but I’ve always felt most myself when I embrace both toughness and vulnerability. Fashion became my language for expressing that balance—and people started responding to it.
How much self-management it actually requires! From the outside, it looks like glam and spontaneity—but behind the scenes, there’s strategy, discipline, and constant learning. It’s like running your own creative business.
Absolutely. Authority can be intimidating, but when you bring in fantasy, you make it more accessible, even seductive. That tension creates visual stories that spark curiosity. I love giving people something that feels powerful and slightly provocative.
With awareness and respect. I know that uniforms carry real-world weight, so I approach it with intentionality. I use the symbolism to provoke thought—not to mock or diminish it—and to open conversations about identity and transformation.
Both go hand in hand, but if I had to choose—mood. Because mood hits first, emotionally. If the energy is strong, people feel it instantly. Then they start to notice the story layered underneath.
I’m currently working on collaborations that blend fashion, empowerment, and storytelling. I’d love to explore more editorial shoots, maybe even design a capsule collection that reflects the uniform-meets-fantasy aesthetic. And I’m always open to where this takes me next.
